Adidas Prints BB.01, Becomes the World’s First 3D Basketball Shoe

Adidas Basketball has revealed the BB.01, the opening product of Project: Radical Athlete Perception (R.A.P.) and the brand’s first performance basketball shoe built on the platform. Positioned as a new approach to making athletic footwear, Project: R.A.P. relies on additive manufacturing to tailor products to individual athletes and to the specific demands of a given…